Vol. 3 No. 2 (2025)

Articles

• Adoption of Social Media Analytics and Market Agility in Enhancing Digital Marketing Performance of Creative MSMEs

  Elza Marcelina Bataha, Patricia Gabriela Rawung, Noldy Takaliuang

  • PDF (Indonesian)

• The Effect of Green Entrepreneurial Orientation on Sustainable Business Performance Mediated by Eco-Friendly Product Innovation

  Jan Tikoalu, M.Si, Jennie Ruth Makatuuk, Veibi Tambariki

  • PDF (Indonesian)

• Determinants of Cloud Accounting Adoption in MSMEs: A TOE Framework Approach and Its Impact on Operational Efficiency

  Rosdiana Simbolon, Maria Christy Wowor, Hence Kandow

  • PDF (Indonesian)

• The Influence of Influencer Marketing and Perceived Value on Local Product Purchase Decisions on TikTok Shop: The Mediating Role of Brand Trust

  Giovani Joshua Suban, Marcelitha Tabita Montolalu, Gabriella Paramudita Sumarsono

  • PDF (Indonesian)

• Dynamic Capabilities Reconfiguration and Strategic Resilience in Sustaining MSME Business Viability in the Post-Disruption Economy Era

  Merson Simbolon, Sharon C. C. Angela Karu, Geo Farly Kalesaran

  • PDF (Indonesian)