PERANCANGAN SISTEM INFORMASI MARKETING UNIPAR BERBASIS MULTIMEDIA INTERAKTIF

Abstract

The rapid evolution of modern digital communications has fundamentally reshaped student recruitment strategies across higher education institutions. This research aims to design and implement an interactive multimedia marketing information system for Universitas Parna Raya (UNIPAR). The imperative for an agile, visually engaging marketing system is essential to amplify institutional competitiveness and attract prospective undergraduates. Developed using the Multimedia Development Life Cycle (MDLC) framework spanning concept, design, material collection, assembly, testing, and multi-channel web distribution, the system features immersive interactive video tours, curriculum prospectuses, and academic facility highlights embedded into the official university portal. Empirical usability evaluations indicate that 88% of prospective applicants found the interactive multimedia system highly intuitive, persuasive, and significantly clarifying regarding UNIPAR academic excellence.